About Great Lakes Ace Hardware

With 40+ locations serving dozens of communities throughout Michigan, Great Lakes Ace is all about building customer loyalty by providing an excellent customer experience. They pride themselves on going above and beyond customer expectations and creating a fun and helpful environment in their stores.

For Great Lakes Ace, the ultimate goal is to create meaningful connections that bring customers back for years to come – and they believe in the power of music and messaging to help them make it happen.

The Approach

Mood’s vast experience with Ace Hardware franchise groups and hundreds of other franchise-based brands was essential in guiding the approach to the in-store media solution for Great Lakes Ace.

Mood began by assigning a dedicated Account Management team that could work with Ace to create a branded and centrally-managed music and messaging solution.

The Solution

MUSIC

In order to provide Ace with the cost savings and the music variety they were looking for, Mood implemented Core Music – an industry leading choice for local and regional brands alike. Clients that use Core Music can choose up to 10 professionally-designed programs from a wide variety of genres. All programs are frequently updated to keep the music experience fresh.

With Mood’s accessible online portal, authorized users can easily schedule music programs and manage preferences for as many of their locations as they like. Users can also use this portal to manage their on-hold and in-store messages. Ace’s suite of corporate-approved messages are written and recorded each month to highlight in-store specials and flier promotions, helping Ace drive sales and enhance the friendly feel of their stores.

Finally, both music and messaging are driven by Mood’s reliable and efficient ProFusion iS device. The ProFusion leverages the latest in background music technology, providing secure internet-based content delivery and seamless playback at all times.

About Pandora Jewelry

Since 1982 Pandora has been a global mainstay in the world of fine jewelry, offering stunning style at a highly accessible price point. Today you can find Pandora Jewelry in more than 100 countries at 2,100+ stores, but no matter what location you visit, you’ll always be treated to the same cordial service and an exceptional customer experience.

The Approach

Leveraging years of experience serving franchise-based organizations, Mood knew exactly what Pandora was looking for: a partner that could implement a brand standard program across each of their locations.

To establish this high level of consistency, the Mood team met with Pandora to gain a deep understanding of their brand personality, key business objectives, target audience and desired in-store experience. Based on the findings, a dedicated Music Designer at Mood collaborated with the Pandora team in the creation of custom music programs that could accurately convey Pandora’s chic and welcoming spirit.

From there, Mood’s visual experts went to work on developing stunning digital signage solutions, as well as interactive tablet stations to further immerse customers in the Pandora brand experience.

The Solution

MUSIC

Pandora’s in-store music includes two custom programs, each professionally-designed on a track-by-track basis. Genres include modern pop and classic vocal jazz, creating a lavish and vibrant sound, and a gentle, yet uplifting energy that is uniquely Pandora Jewelry.

These programs are automatically updated every 60 days via Ethernet, ensuring that the Pandora experience is always up to date with contemporary hits and well-attuned to customer preferences. Additionally, all music is fully licensed and screened for business use, and Mood’s team of global licensing experts is able to secure all necessary international rights for commercial music usage.

DIGITAL SIGNAGE

In order to create a more immersive and engaging customer experience, Mood designed and implemented the following digital signage solutions:

ICON Frame: Driven through commercial-grade 85” and 32” Samsung screens, this stunning digital signage display showcases seasonal and promotional products in breathtaking detail, complemented by dynamic motion graphics and videography. All content is created by Mood’s in-house team of visual designers, and all screens and visual hardware are professionally installed by local Mood technicians.

Craftsmanship Tablet Displays: Customers can interact with the Pandora brand and view a series of videos that showcase the craftsmanship behind Pandora Jewelry. Each tablet display also includes a set of Klipsch over-ear headphones to further enhance the experience.

SOUND SYSTEMS

To complete the experience, Pandora relies on Mood for professional sound system design, equipment and installation. All equipment is from leading manufacturers such as Bose and Lowell, with system design from Mood’s certified A/V experts.

About Cabela’s

As the world’s largest retailer of outdoor supplies and accessories, Cabela’s prides itself on engaging customers by bringing the fun and awe-inspiring adventure of the outdoors to their in-store experience. With stuffed wildlife throughout the store and displays depicting mountainous scenery, every visit to Cabela’s is designed to be as educational and interactive as it is captivating and exciting. To help enhance the experience, Cabela’s relies on the expertise of Mood for On-Hold and On-Site Messaging.

The Solution

Cabela’s employs a combination of promotional and informative content for both On-Hold and On-Site Messaging, designed to complement seasonal sales initiatives while adding value to the customer experience. Special sales for holidays such as July 4th, Father’s Day and Christmas are highlighted, as well free in-house classes, product demos and much more.

Using Mood’s Voice Design online portal, Cabela’s can build and approve scripts, request changes, submit production orders, track order status and access past productions – all with a few simple clicks.