Mood Media’s 2019 study Elevating the customer experience: The impact of sensory marketing has been included in Raconteur’s report ‘The Future of Retail’.
The full report can be viewed and downloaded here.
To read more about Mood Media’s research on the impact of sensory marketing please click here.
Today, Mood Media, the world’s leading in-store media solutions company dedicated to elevating the customer experience, has announced a new partnership with Asda, the UK’s third largest supermarket, to take over the chain’s in-store radio.
With Mood research showing that music is the number one factor in lifting a shopper’s mood in-store, and over half (57%) of consumers disengaging if brands make poor music choices, the nationwide rollout of the new station is designed to reinvigorate the shopping experience for both Asda’s customers and colleagues.
“We are so excited to be working with one of the UK’s biggest and most innovative supermarket brands, across so many locations and reaching huge numbers of consumers,” said Paul Hillyer, Head of Creative UK at Mood Media. “Getting so many stores ready for launch since the start of January was initially a daunting task, but one that the team relished. I’m confident Asda customers are already noticing the difference and are enjoying the in-store experience more.”
The radio station, which launched this month, can be heard across more than 600 stores nationwide and plays two pre-recorded shows daily, from 10:00–14:00 and 15:00–19:00. The morning show is presented by former Heart FM host and current Magic FM presenter Nick Snaith, with Virgin Radio’s Amy Voce taking over for the later slot.
“As someone who has spent years working on breakfast shows in commercial radio, it’s going to be a delight hosting a show at a sensible hour, and even better, when it’s for one of my favourite UK brands & friendliest supermarkets,” says Amy Voce, host of the afternoon slot. “I’m loving the variety of songs we’re playing and hearing from the staff and customers, so hope they love it too.”
There will also be an overnight and Friday afternoon slot hosted by Capital Liverpool’s Drivetime Show presenter Graeme Smith, aimed at keeping colleagues entertained throughout the night. Colleague engagement and input will play a key part in the new station, with Friday takeovers by a different store each week, including requests, shout-outs and ‘rollback’ shows.
“We’ve completely reinvigorated Asda Radio with Mood. It’s a modern, relevant national radio station that delivers content that not only excites and inspires our colleagues, it also creates better engagement with our customers,” said Andy Murray, Chief Customer Officer at Asda. “The clever use of targeted playlists, colleague shout outs and inspiration and meal ideas coming from well-known DJs means we have really enhanced the in store experience.”
About Mood Media Corporation
Mood Media Corporation is the world’s leading in-store media solutions company dedicated to elevating the Customer Experience. We create greater emotional connections between brands and consumers through the right combination of sight, sound, scent, social mobile and systems solutions. Mood reaches more than 150 million consumers each day through more than 500,000 subscriber locations in 100+ countries around the globe. Mood’s clients include businesses of all sizes and market sectors, from the world’s most recognised retailers and hotels to quick-service restaurants, local banks and thousands of small businesses.
For more details: www.moodmedia.co.uk
Drawing on its network of experts across 40 countries, Mood Media — the world leader in elevating in-store customer experiences – has launched a global trends book looking at businesses across five continents and providing 30 examples of successful in-store customer experiences today. Those positive customer experiences center around four key trends: customisation, immersion, community and convenience.
A global viewpoint showing extremely consistent in-store trends across the individual countries
One of the key learnings from this analysis is the consistency of the observed trends across countries. Of course, the individual customer experience will be very different depending on geographic areas and the economic development of countries, but for the shops at the forefront of customer experience, strategies and applications are often the same. From Nigeria to Chile, Vietnam to France, the vision of the in-store customer experience is becoming global in its design and activity. It is also no longer only retail brands that are investing in an elevated customer experience.
This trendbook also notes the incredible international evolution and subsequent success of shopping malls. In Colombia, 24 new shopping centres will open their doors by the end of this year! Now more than simply destinations for shopping, malls increasingly serve as cultural and entertainment venues: housing theme parks in Indonesia, organising festivals and concerts in Morocco, hosting theatres in the Ivory Coast, or even housing universities.
Proximity is also growing in importance as brands redefine convenience and create smaller store footprints closer to their shoppers. 7Fresh in China and Cartier in Japan are two such examples. With small, local shops the brands respond to both the new imperative of fast delivery and the expectation among consumers that brands adapt product offerings and general atmosphere to meet local specificities.
Increasingly, across the globe e-merchants and digital start-ups are joining the physical retail space: with Amazon in Mexico or Alibaba in China, the giants of online trade are investing in small independent businesses and creating new standards of phygital commerce, be it click and collect or by modernising the payment options.
For Valentina Candeloro, Mood Media International Marketing Director, “Today’s consumers are extremely well informed and very aware that they’re in a position to demand better in-store experiences. They want everything to be available right when they desire it, and delivered to them they want it. Brands face a life-threatening reality and must create more personalised and engaging customer journeys. Stores are reinventing themselves to stay competitive, and we clearly see a new type of retail emerging.”
4 major trends for a renewed customer experience in store
Mood Media has identified four major global trends that put the customer at the centre of the experience.
1. Customisation
Used occasionally in stores with technologies such as 3D printing, customisation is primarily a physical concept, as it is in Levi’s Tailor Shop. Artificial intelligence will also become an important ally, but has not yet penetrated our daily stores. Some early stages of AI are interesting; in Vodafone Kiri, a digital assistant, is present in the store to welcome customers and address simple requests. Another exciting example is the conquest of customisation by Adidas with their Speedfactory project.
2. Brand immersion
This is a way for brands to immerse their consumers in their own universe. For this, they have two amazing tools at their disposal: art and play. The Canadian Samsung store looks like a piece of art within a shopping centre. General Pants in Sydney also has a half-basketball court in its retail store so customers can experience their products in action.
3. The store as a community
Brands are creating greater opportunities for emotional engagement with consumers which transcend the products and create a sense of community. Having both physical and digital spaces where like-minded consumers can gather fosters this. There are three types of in-store experiences that are great examples of this:
4. Convenience redefined
The digital world has profoundly impacted the physical world and has renewed the importance of this fundamental element of retail: to be of service to customers.
About Mood Media Corporation
Mood Media Corporation is the world’s leading in-store media solutions company dedicated to elevating the Customer Experience. We create greater emotional connections between brands and consumers through the right combination of sight, sound, scent, social mobile and systems solutions. Mood reaches more than 150 million consumers each day through more than 500,000 subscriber locations in 100+ countries around the globe. Mood’s clients include businesses of all sizes and market sectors, from the world’s most recognised retailers and hotels to quick-service restaurants, local banks and thousands of small businesses.
For more details: www.moodmedia.co.uk
Mood Media & Sacem Study Reveals the Virtues of Music on Overall Customer Experience, Even Within More Traditionally “Serious” Sectors
London – October 12, 2017 – Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience, and Sacem (the Society of Composers, Authors and Music Publishers) recently piloted a study* about the power of music in businesses, evaluating the impact on site music has on Customer Experience across a variety of brick & mortar locations, including sectors deemed more serious, such as banking.
The study measured the difference overhead music made for both customers and employees in five France-based brick & mortar locations that had not played music before – including businesses in the banking, optics, pharmacy, gas station and sports apparel industries.
Some major highlights include:
70 percent of customers had a more positive perception of a business’ image when the site was playing music; 65 percent of customers agreed that on-site music helped to differentiate the business from its competition.
93 percent of employees preferred music versus no music at work.
When more traditionally serious sectors (banking & pharmacy) were silent, only 33 percent of customers initially thought adding music would feel appropriate in those establishments. However, once introduced, 76 percent of customers agreed the overhead music was compatible with and complementary to the purpose of those sectors.
The majority of customers, particularly in banking, felt more comfortable having confidential, private conversations when music was playing to somewhat mask their conversations from others.
“This conclusive study reinforces that correctly designed music can improve the ambience and Customer Experience in a variety of business environments, even in those industries not part of traditional retail. Every business that welcomes on-site customers and clients into their space has a legitimate reason to incorporate music – not only because it is an integral part of people’s daily lives, but because music is clearly as important to the Customer Experience as lighting, store layout or other key element design features,” said Valentina Candeloro, International Marketing Director at Mood Media. “We are designing more and more music programmes for places that go well beyond traditional retail stores, including auto dealerships, banks and credit unions, healthcare practitioners, wellness providers, pharmacies, apartment and retirement home communities, just to name a few. This independent study shows that this trend will only accelerate in the future.”
“The results of this study revealed and quantified the impact and potential that music offers across a wide array of business types,” said Jean-Félix Choukroun, director of customer relations at Sacem. “Sacem is dedicated to helping our clients find the best sound systems and solutions that cater to their individual brand. We are convinced – and this study supports this direction – that music plays a key element in attracting and retaining customers while also greatly improving employees’ sense of well-being at work.”
Below are additional takeaways and results from the study:
Music improves the Customer Experience and sense of loyalty in all sectors of activity
Music improves brand perception
Music improves the relationship with customers and the daily lives of employees
Both employees and customers see the benefits of music in their exchanges:
Sense of seriousness and confidentiality increases with music, disproving certain “music” prejudices
The results of the study show that all businesses, regardless of market sector, can benefit from incorporating music into their environment.
Click HERE to download the infographic.
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About Mood Media Corporation
Mood Media Corporation is the world’s leading in-store media solutions company dedicated to elevating the Customer Experience. We create greater emotional connections between brands and consumers through the right combination of sight, sound, scent, social mobile and systems solutions. Mood reaches more than 150 million consumers each day through more than 500,000 subscriber locations in 100+ countries around the globe. Mood’s clients include businesses of all sizes and market sectors, from the world’s most recognized retailers and hotels to quick-service restaurants, local banks and thousands of small businesses. For more details: www.moodmedia.co.uk
About SACEM
The Society of Authors, Composers and Publishers of Music (Sacem) aims to represent and defend its members’ interests in view of promoting musical creation in all its forms (from contemporary music to jazz, rap, hip-hop, French chanson, film music, music for video, etc.) along with other repertoires (humor, poetry, dubbing-subtitling, etc.). Its key mission is to collect royalties and distribute them to authors, composers and publishers whose works are disseminated or reproduced. A private organization, Sacem is a non-profit entity managed by creators and publishers of music elected to its Board of Directors.
It has 161,170 members, including 19,650 creators from outside France (4,206 new members in 2016) and represents over 118 million works from the global repertoire.
In 2016, Sacem distributed royalties to 298,000 authors, composers and publishers worldwide for more than 2.2 million works.
For more information please contact the MOOD press team:
T: 020 7053 6000
E: moodmedia@onlybeattie.com
Mood Media Launches New Global Study,
“The State of Brick & Mortar: 2017”
11,000+ consumers surveyed in 9 countries across 4 continents, revealing evolving in-store shopping behaviours and influences
London, June 20, 2017 – Mood Media, the global leader in elevating customer experiences, today launched its new global study, “The State of Brick & Mortar: 2017,” which reveals consumer insights around the importance of in-store Customer Experience as well as in-store shopping behaviours. This unprecedented quantitative study is based on a survey of more than 11,000 consumers in nine countries across the globe, including Australia, China, France, Germany, the Netherlands, Russia, Spain, the United Kingdom and the United States.
The survey was undertaken by YouGov on behalf of Mood in order to better understand what influences consumers’ decisions to choose brick and mortar over online shopping, what they most enjoy and don’t about the in-store experience and what most motivates them in the physical store. The study also explores the influence of a store’s atmosphere – including music – on the overall shopping experience as well as how consumers are using their mobile devices while shopping.
“Consumers are increasingly comfortable shopping in an omnichannel world, yet there are still key differences that steer shoppers toward one channel over another at times,” said Valentina Candeloro, Marketing Director International for Mood Media. “The tangible, tactile nature of bricks and mortar is still viewed as a very real advantage, as is the desire for instant gratification. Further, shopping as a form of entertainment remains important to many people around the world.
“Consumers – particularly younger consumers – aren’t just buying a product when in-store; they’re buying an experience. And their expectations for a positive, emotionally engaging experience are quite high. Those businesses who deliver an elevated Customer Experience witness greater repeat visits, a greater number of recommendations and longer in-store dwell times.”
Some select highlights from the study include:
78% of global consumers cite “the ability to touch, feel and try products” as their number one reason for shopping in brick & mortar. Such sensory stimulation is particularly valued in China and the UK, with more than 8 in 10 citing it as their top reason for shopping-in-store.
“With modern technology taking over our everyday lives, consumers are craving sensorial experiences and still value highly the stimulation provided by seeing, hearing, touching or smelling, in life as in stores.” says Candeloro.
Despite traditionally being considered a very British problem, waiting in line actually represents the most frustrating aspect of in-store shopping for consumers worldwide (60%).
Items or sizes being out of stock was the second most common frustration (50%), particularly among younger shoppers, with a too busy and hectic atmosphere following as third top irritant (47%).
Music appears to provide quite the tonic for in-store frustrations, with eight out of ten people globally finding waiting times to be less dull when music is playing. This figure rises to over nine out of ten people in China.
Music proves particularly influential in the in-store experience, with over 80% of respondents asserting that music makes their shopping experience more enjoyable and lifts their mood.
Shoppers most influenced by music while shopping are those in China, the USA, Australia and Netherlands, with over 90% of consumers from each country registering positive emotions.
Music can have a real impact on shoppers’ mood, with 90% of consumers experiencing positive feelings when the right music is playing in a store. Positive feelings include feeling welcome, relaxed and inspired.
Countries that describe feeling particularly happy when their favourite tunes are played are Britain (43%) and Australia (49%) while consumers from the Netherlands feel that music is most important in providing a sociable atmosphere (62%).
Two thirds of those globally surveyed assert that they feel more connected to brands that play the right music. The majority is composed of the youngest generation, which often appear the hardest to engage, while Baby Boomers are the least likely to feel connected to a brand that plays the right music, despite often being considered as the most loyal customers.
Overall, Baby Boomers (55 plus) in China, UK and US experience more positive feelings than other generations when the right music is playing in a shop. Similarly, Millennials (25-34 years old in our research) from these three countries also seem to agree, with most of them feeling happy when hearing the right music.
The research finds that there is a direct correlation between the absence of music and negative feeling for consumers, with more than half of respondents globally claiming to feel uncomfortable, angry or depressed when there is no music playing in a shop.
This figure rises dramatically for French shoppers with 80% citing feelings of negativity in silent stores.
The impact on both US and Russian consumers is equally marked, with one third of Americans and nearly half of Russians going as far as to say that they feel disengaged with stores that play no music.
When music is partnered with visuals and scent to create a bespoke in-store atmosphere, 61% of global consumers say they’re more likely to “revisit” (71% of those aged 18-24), and 52% say they’re more likely to “recommend the place to others” (61% of those aged 18-24). Furthermore, 61% of 18-24 year olds cited an enjoyable, branded in-store atmosphere would make them more likely to “stay [and shop] in store for longer”.
In nearly all instances across the world, those aged 18-24 rate the “atmosphere and experience” to be more important than any other age group, with one in three citing it is as the top reason to choose in-store over shopping online. The only country which doesn’t follow this trend is China – where almost 1 in 2 consumers aged 35-44 cite this as being the key reason for their in-store shopping.
When it comes to making unplanned purchases, 60% of global consumers across all ages cite that “discount and promotions” most influence their impulse purchases, with women being slightly more sensitive to this leverage.
Spain leads the ranking in their response to discounts and promotions with 72% of respondents citing it as the number one influence factor.
A third of consumers cite “feeling in the right mood” as their top driver, with younger generations being more influenced by the store atmosphere than older ones and France being the lead country to be driven by their mood for unplanned shopping (39%).
According to the study, more than three quarters of Generation Z (18-24 years old in our research) consumers from across the globe assert that they would like the opportunity to influence music played in store.
Of the European countries surveyed, the Spanish are the most enthused about the possibility of being able to influence instore music (43% across all age groups).
Linda Ralph, VP Business Development International at Mood Media says: “We’ve seen the benefit of giving consumers the opportunity to influence the music played within the retail space through our ‘Social Mix’ innovation. This technology gives customers the ability to vote for the songs they would like to be played in-store while they are shopping, which has seen an increase in the amount of time consumers spend in store.”
Social Mix has been recently introduced in 20 Mango stores in Spain. The Spanish multinational is the first fashion brand in Europe to offer this unique musical experience in its points of sale.
Mood’s research uncovers an increasing worldwide demand for interactive technology to be incorporated into the in-store experience, with more than half of people surveyed enthused by the possibility of being able to receive redeemable promotions on their mobile phones while in store.
This is particularly true of Chinese consumers, with 85% interested in such mobile offers and over 90% already using their phone in-store. However, this is less important in both France and Germany, where nearly 3 in 5 suggest that they would not be interested in receiving these promotions.
“Chinese consumers are extremely mobile-oriented, one obvious example being their use of WeChat – the most popular Chinese all-in-one mobile messaging platform, with over 889 million users worldwide. This enables retailers to create their own official accounts and engage directly with their consumers with news, games contests and direct messaging”, says Linda Ralph.
“It’s has long been the case that retail brands have identified the growing spending power of the Asian consumer and their increasing appetite for shopping the latest trends, both in their local markets but also outside from increased tourism. Our study identifies some of the key influencers that will help retailers truly engage this exciting consumer group”.
The widespread introduction of mobile promotions would be good news also for consumers in the UK, with bargain-hunting Brits topping the global poll for using their mobile phones to see whether they can find products for a cheaper price elsewhere.
In comparison, shoppers from the Netherlands are most likely to use their mobile to scour social media, while Spaniards use their phones to ask for advice from family and friends.
The use of mobile varies amongst generations. While Generation Z and Millennials often use their phone while shopping to check their social media platforms, Baby Boomers only use it sporadically – primarily to get advice from their friends.
Conversely, the trend is reversed in China, where Baby Boomers are more likely to use their mobile in store to check their social media platforms than Generation Z and Millennials.
When asked what type of stores they would like to receive redeemable mobile promotions from, Baby Boomers, Generation X (35-54 years old) and Millennials from most countries select supermarkets and grocery, while the youngest generation select clothing and footwear. On the other end of the scale, offers from banking/financial institutes represent the least interesting opportunities from all age groups, especially in the UK and US.
While digital may well be on the rise, this report unmistakably provides evidence that, on a global scale, consumer’s preferences for the in-store experience are influenced by the sensory experiences on offer. Although cultural differences may endure, the demands from consumers appears to follow a global trend – with retailers having a powerful means in their hands to help them keep their customers in-store, rather than online.
To download the booklet to view more comprehensive study results, including more comparisons with other countries’ findings, visit http://moodmedia.co.uk/brick-mortar-2017.
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For more information please contact the MOOD press team:
T: 020 7053 6000
E: moodmedia@onlybeattie.com
Mood Media is the global leader in elevating customer experiences. Through the right combination of sight, sound, scent, systems and social mobile technologies, Mood’s solutions reach more than 150 million consumers a day.
With more than 500,000 active client locations around the globe, they consult and serve more than 850 businesses of all sizes and market sectors, from the world’s most recognised retailers and hotels to quick-service restaurants and thousands of small businesses.
For more information, visit moodmedia.co.uk
Montblanc Selects Mood Media to Support New In-Store Concept with its Sound & Sight Solutions in 500 Stores, Across Five Continents
London. June 20, 2016 – Montblanc, the German-based luxury brand, has transformed its new concept stores across five continents with the support of Mood Media, the world leader in elevating customer experiences.
As part of the large-scale deployment, Mood was responsible for installing a new innovative video solution while also replacing the luxury brand’s current in-store sound with custom-designed music.
Specialising in luxury writing instruments, watches, leather goods, jewellery and perfumes, Montblanc is able to offer its customers a dynamic environment, creating a balance between contemporary design and classic elegance. Using different video solutions, Mood Media and Montblanc created a multi-sensory experience, immersing customers into the world of Montblanc.
The installation process began more than six months ago across five continents, with 12 sites already equipped with the new solutions. The deployment will continue across Montblanc’s network of more than 500 boutiques around the world, with the speed of the implementation continuing to accelerate at the end of 2016.
Visual Solution:
Each boutique will include digital signage that creates a more interactive experience while promoting select products and highlighting the brand story. Components of the solution include:
Additionally, Mood Media has also installed a high brightness window display at Montblanc’s Hamburg Neuer Wall Flagship store: a 4860 x 1372 mm wall made of 8 55″ synchronized screens.
Custom Playlist
Mood Media’s sound designers created a bespoke soundscape for Montblanc based on its two key brand values: luxury and modernity. The music programme has been created to suit the tastes of four key customer profiles:
The music programme is predominantly instrumental with a 2:1 ratio between the instruments and lyrics. Mood Media and Montblanc decided to reduce the lyrics within the music in order to support better communication between the staff and customers.
Ken Eissing, President In Store Media at Mood said: “This collaboration has allowed us to offer innovative video and audio solutions for Montblanc, a renowned global brand. We are proud to be part of this transformation, supporting Montblanc in the development of its new store design, creating a unique and intimate multi-sensory experience for its customers.”
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About Montblanc
For over 100 years, Montblanc has embraced the traditions of lasting value and exquisite craftsmanship. The Maison’s uncompromising principles of design, style, quality and workmanship have allowed it to create heirloom collections that are passed from generation to generation. The iconic Montblanc emblem is a symbol of excellence – the pinnacle of luxury writing instruments, timepieces, leather, accessories, fragrances and sunglasses – and the Maison has made an enduring commitment to encourage excellence through cultural advancement. Montblanc has its roots in writing culture and therefore sees a particular obligation to its own cultural commitment. Through various international activities, the Maison makes a creative contribution to modern cultural life: Montblanc itself writes a small piece of cultural history.
About Mood Media Corporation (TSX: MM)
Mood is the global leader in Elevating Customer Experiences. With more than 500,000 active client locations around the globe, Mood enhances the customer experience through interactive mobile marketing, visual, audio and sensory solutions. Mood’s clients include businesses of all sizes and market sectors, from the world’s most recognized retailers and hotels to quick-service restaurants, local banks and thousands of small businesses. For more details: www.moodmedia.co.uk
AUSTIN, Texas. Thursday, Jan. 21, 2016 – International retailer Primark recently selected Mood Media and its creative innovation brand, Technomedia Solutions, to partner with Dalziel & Pow (D&P) to design and build an engaging atmospheric experience for their new flagship store in Madrid, Spain. A stunning multimedia masterpiece emerged from the team’s collaboration at the Gran Via location.
The newly renovated historical building spans four floors, making it one of Primark’s largest stores. The installations – specifically cutting-edge transparent LED displays and a panoramic sound system – line a central atrium, offering customers a 360-degree audio-visual environment. Included in the installation are eleven 10mm transparent LED displays, a Green Hippo media server playback system, an eight-channel surround sound speaker system and a Crestron control system. Project video from start to completion is available here.
Since the Gran Via building is protected by the historical commission, the component positioning and anchoring had to maintain the visual aspect of the atrium area. While the installation gives customers a full 360-degree “surround” audio-visual experience, all components are discreetly and cleverly integrated with the architecture of the building which is preserved by the Heritage Commission. To view a video of the store, please visit here.
To learn more about Technomedia and its offerings, please visit us.moodmedia.com or www.gotechnomedia.com.
About Technomedia
Technomedia Solutions LLC is a leading provider of advanced audio-visual, creative media and technology design and integration services. Owned by Mood Media Corporation (TSE: MM), the global leader in Experience Design, Technomedia develops and installs stunning visual and sophisticated audio content married with cutting edge technologies that create immersive and compelling consumer experiences. Technomedia’s capabilities range from large-scale projection mapping, LED, interactive to film production and sound design. The company serves clients across markets including themed entertainment, education, hospitality, retail and education. For more information, please visit www.gotechnomedia.com or us.moodmedia.com.
Media Contact (Mood Media)
Sumter Cox
704.972.7947
Media Contact (Technomedia)
Heather Lodispoto
HLodispoto@gotechnomedia.com
407.351.0909
Billabong uses sound and scent to reflect ‘board culture’
London, 25 April 2016 – Billabong, the surf clothes and equipment specialist, has appointed Mood Media, the world leader in Customer Experience design, to develop the sound and scent for a number of its flagship stores.
The designers at Mood Media have created a bespoke sound and scent strategy for 10 of Billabong’s stores* located in France and Spain. Billabong wanted to reflect the ‘board culture’ and values of the brand – meaning Mood Media had to combine youth, dynamism and fun. Mood Media renews the strategy every two months to ensure it is kept original and that Billabong’s customers have a unique experience on each visit to its stores.
The Mood Media team, in partnership with ScentAir, also created a tailored scent solution for the Billabong stores. A clean fragrance, was developed to help the customer experience the essence of the Billabong brand.
“We are delighted to help Billabong create a bespoke in-store experience for its customers. By developing a new sound design and fragrance with Mood, Billabong can now plunge guests into an immersive experience based on our unique technology and creative solutions,” said Linda Ralph, International VP of Business Development at Mood Media.
With the creation of this musical and scent based solution, Billabong invites guests to discover – or re-discover – its stylish clothing range and long-respected sports equipment.
To learn more about both the sound and scent technologies, please click here.
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Notes to Editor
* Anglet, Barcelona, Biarritz, Bordeaux, Hossegor, Marseille, St Jean de Lux, Toulouse, Chamonix, Toulon.
About Mood Media Corporation
Mood is the global leader of Customer Experience design solutions. With more than 500,000 active client locations around the globe, Mood enhances the customer experience through interactive mobile marketing, visual, audio and sensory solutions. Mood’s clients include businesses of all sizes and market sectors, from the world’s most recognized retailers and hotels to quick-service restaurants, local banks and thousands of small businesses. For more details: www.moodmedia.com
London, February 10, 2016 – BIS BV – a subsidiary of Mood Media Corp – has been awarded the Netherlands’ most innovative company on behalf of the National Business Success Award Institute.
BIS, a European leader in AudioVisual, Video & ICT integration and a division of the Mood Media Corporation (TSX:MM/LSE AIM:MM), specialises in the realisation of AV & ICT solutions, conference systems, digital signage (narrowcasting) and room management.
High praise from the judges
Members of the awarding body commended BIS for the level of innovation demonstrated across all aspects of the services it provides. In particular, BIS was praised by Professor of Financial Economics, Sylvester Eijffinger, on behalf of the jury for its ‘bricks, bytes & behaviour’ philosophy. Through this, BIS realises its audiovisual solutions, characterised by innovative components in the office environment (bricks), hardware and software (bytes) and user behaviour.
Speaking at the awards, former Dutch Prime Minister, Jan Peter Balkenende quoted Apple founder Steve Jobs: “Innovation is what sets leaders apart from followers”.
Application-oriented return
The services that BIS provides focus on the transfer of information using audiovisual solutions, videoconferencing, narrowcasting and ICT development. In its approach, BIS focuses fully on the user, the application that the user envisages and the application that best supports the objectives.
How this links with practice
In 2015, BIS equipped almost 5000 rooms with audio-visual solutions, meeting the demands of various industries – from local authorities, leaders in the chemical industry and hospitals. BIS plays a part in the decision-making process, provides advice to achieve the correct solution. This approach, guarantees innovation, functionality, quality, reliability and user convenience.
In accepting the award, Jean Pierre Overbeek, CEO of the international BIS Group, said: “It is extraordinary that we are receiving this recognition in a country that’s known for its knowledge economy and power of innovation. It’s a wonderful boost and the icing on the cake for a fantastic team performance! In our philosophy, we combine strong customer focus with innovation, knowledge, drive and service”.
Notes to the editor:
About BIS
BIS, a division of the Mood Media Corporation (TSX:MM/LSE AIM:MM), specifies, designs, installs and maintains rooms where Audiovisual and ICT total solutions play a central role. As a European leader in AudioVisual, Video & ICT integration, BIS specialises in the realisation of AV & ICT solutions, conference systems, digital signage (narrowcasting) and room management in particular; combined with well-thought-out technical services. Furthermore, BIS has an excellent reputation to maintain in the area of event rental and digital productions. BIS employs around 200 people who are based at strategically located sites in Europe (the Netherlands, Belgium, England, Germany and France).
About Mood Media Corporation
Mood Media Corporation (TSX:MM) is the world’s largest integrated provider of in-store customer experience solutions, including audio, visual, interactive, scent, voice and advertising. Mood Media’s solutions reach over 150 million consumers each day through more than half a million subscriber locations in over 40 countries throughout North America, Europe, Asia, Africa and Australia.
Mood Media Corporation’s client base includes more than 850 international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining.
For further information about Mood Media, please visit www.moodmedia.com. Follow us on Twitter at https://twitter.com/moodmedia and connect with us on Facebook at http://www.facebook.com/moodmedia.
For further information please contact:
Erwin Hout, Marketing Director, BIS
AUSTIN, TEXAS. Friday, April 15, 2016 – T-Mobile is the first business in Europe to deploy Mood Presence across its stores. The deployment will take place in the Czech Republic, offering the operator a new and innovative channel to deliver personalized messages directly to its customers’ mobile devices.
Presence is an inaudible digital signal transmitted through Mood Media’s global content delivery network of media players. With the Presence signal activated, brands are able to communicate with their customers while they are in-store and deliver relevant, engaging content straight to their mobile devices, further enhancing the in-store experience.
Customers accessing the ”My T-Mobile” app while in any T-Mobile store across the Czech Republic will receive special offers that are tailored to the particular store, as well as potentially receiving a gift.
“This is a new marketing tool that will help us to better target our customers, and create a truly personalized experience for those walking into our stores. We will also be able use the tool for a range of activities, including recruitment, as well as delivering relevant content straight to our customers, such as promotional discounts, offers and special events,” says Michal Dvorsky, Sales Director of T-Mobile.
Mood’s Presence signal is key to transforming the way consumers interact with their mobile devices in-store. It allows brands to change the in-store shopping experience into a personalized adventure for shoppers, starting at the point of sale, which will help to build strong relationships beyond the store.
“Consumers are spending more time on their mobile devices with over 2 billion smartphone users globally and over 150 million in Central Eastern Europe alone. It is critical for retailers to adapt to this growing trend and ensure that their customer interactions also take place on this channel. T-Mobile is a pioneer in Eastern Europe, and Mood is honored to work with them throughout the transformation of their customer experience,” said Ken Eissing, President In-Store Media, Mood Media. “Clients such as Nike Australia, Office Depot, Food Lion and Belk in the US are already using the Presence technology through our unique partnership with Shazam and the service Shazam In-Store; however, T-Mobile marks the first client to adopt it in Europe.”
To learn more about Presence technology, please visit HERE.
About Mood Media Corporation
Mood Media is the global leader in Customer Experience design solutions, combining sight, sound, scent, social mobile technology and systems to create greater emotional connections between brands and consumers. Mood’s solutions reach over 150 million consumers each day through more than 500,000 active client locations around the globe. Mood’s clients include businesses of all sizes and market sectors, from the world’s most recognized retailers and hotels to quick-service restaurants, local banks and thousands of small businesses. For more details: http://us.moodmedia.com/.
About T-Mobile
T-Mobile Czech Republic has been operating in the Czech market since 1996, and since 2002 has been part of the international telecommunications group, Deutsche Telekom. With almost six million mobile customers, T Mobile is the number one mobile operator on the Czech market. T-Mobile is an integrated operator and also provides telecommunications services and comprehensive ICT solutions. It provides its clients with superior service in a high-speed network and cutting-edge innovations in technology.
T-Mobile Czech Republic emphasizes a responsible approach to business and society.
More information about the company, please visit www.t-mobile.cz, www.t-press.cz (portal for journalists), www.rozjezdy.cz (T-Mobile starting off – program to support small entrepreneurs) and www.prosvetkolemnas.cz (CSR activities).
For more information:
For Media Inquiries at Mood
Amy Thompson for Mood Media
amy.thompson@fleishman.com
617 692.0508
For Investor Inquiries at Mood
Randal Rudniski
512 592.2438
randal.rudniski@moodmedia.com
For Media Inquiries at T Mobile Czech Republic
+420 603 601 031